Privacy policy

Last Updated: April 18, 2026

Baby swan | Made-in-Japan Baby Clothes and Curated Goods Store (hereinafter referred to as "the Store," "we," "us," or "our") operates this website (including all related information, content, features, tools, products, and services, hereinafter collectively referred to as the "Services") to provide you with a shopping experience.

This Privacy Policy describes how your personal information is collected, used, and disclosed when you visit, use, make a purchase or other transactions through, or otherwise communicate with the Store regarding the Services.

In the event of any conflict between the Store's Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of personal information.

By using and accessing the Services, you acknowledge that you have read and understood this Privacy Policy and the collection, use, and disclosure of information as described herein.

 

1.Personal Information Collected or Processed

The term "personal information" refers to information that identifies or can be reasonably associated with you or another individual.

Personal information does not include information collected anonymously or de-identified information that cannot identify an individual.

The Store and Shopify, the system provider of the Services, may collect or process the following categories of personal information:

・Contact Information (information handled by the Store and Shopify): Includes your name, address, billing address, shipping address, phone number, and email address.

The information that the Store directly accesses and manages for order fulfillment purposes is limited to this "Contact Information" as a general rule.

・Financial Information (information collected and processed by Shopify and not directly retained by the Store): Includes credit card, debit card, financial account numbers, payment information, financial account details, transaction details, payment methods, payment confirmations, and other payment-related details.

This information is processed by Shopify and payment gateways, and the Store does not directly view or retain your highly sensitive financial information, such as credit card numbers.

・Account Information (information managed by Shopify): Includes usernames, passwords, security questions, and various preferences or settings.

・Transaction Information (information referenced by Shopify and the Store): Includes products you viewed, items added to your cart, items added to your wishlist, products purchased, returned, exchanged, or canceled, and historical transaction records.

・Communications with Us: Includes information contained in your communications with the Store, such as when you contact customer support.

・Device Information (information automatically collected by Shopify): Includes information about your device, browser, network connection, IP address, and other unique identifiers.

・Usage Information (information automatically collected by Shopify): Includes information about your interactions with the Services (such as how and when you access them, navigation paths, etc.).

 

2.Sources of Personal Information

Personal information is collected through the following systemic channels:

・Directly from You: Collected through Shopify's system when you create an account, visit or use the Services, communicate with the Store, or otherwise provide personal information.

・Automatically Through the Services: Collected based on technologies provided by Shopify, from your device when you use products or services or visit the website, through cookies and similar technologies.

・From Service Providers: Includes instances where we contract third parties to use specific technologies, or when they collect or process personal information on our behalf.

・From Partners and Other Third Parties: Includes instances where information is provided based on appropriate authorization.

 

3.How Personal Information is Used

The Store and Shopify may use personal information for the following purposes:

・Providing, Customizing, and Improving Services: To fulfill contracts with you, process payments, handle your orders, remember your preferences and products of interest, send notifications related to your account, process purchases, returns, exchanges, and other transactions, arrange shipping, etc.

The Store utilizes Shopify's system to provide these tailored shopping experiences to you.

・Marketing and Advertising: The Store may use your personal information for marketing and promotional purposes.

This includes sending emails and displaying advertisements.

・Security and Fraud Prevention: Utilizing Shopify's system to authenticate accounts, provide a secure payment experience, and detect, investigate, and respond to fraudulent or illegal activities.

・Communicating with You: To provide customer support and maintain our business relationship.

・Legal Reasons: To comply with applicable laws, respond to requests from law enforcement or government authorities, or investigate violations of our terms of service and policies.

 

4.How Personal Information is Disclosed

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes.

・Shopify and External Vendors: Shopify, which provides the Services on our behalf, and vendors that perform IT management, payment processing, data analytics, shipping, etc.

・Business and Marketing Partners: Third-party services linked with Shopify to support personalized advertising, etc.

・Disclosure by Your Direction: Instances where you have consented, such as for product shipping or social media integration.

・Legal Obligations and Business Transactions: When necessary for mergers, bankruptcy, responding to legal requests, or protecting and defending our rights.

 

5.Relationship with Shopify

The Services are hosted by Shopify, and the Store outsources the operation of the Services and the processing of personal information to Shopify.

Shopify collects and processes personal information regarding your access to and use of the Services to provide and improve the Services.

When the Store uses Shopify's enhanced features, Shopify assumes responsibility for processing your personal information and handles the exercise of your rights regarding the use of personal information for these purposes.

For more details on how Shopify handles personal information, please review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

 

6.Third-Party Websites and Links

The Services may contain links to websites operated by third parties.

The Store assumes no responsibility whatsoever for the privacy, security, or accuracy of information on external websites.

 

7.Children's Data

The Services are not directed to children, and we do not knowingly collect personal information from minors.

The Store is not aware of any fact that we "share" or "sell" the personal information of individuals under the age of 16.

 

8.Security and Retention of Your Information

While the Store and Shopify implement appropriate security measures, we cannot guarantee "perfect security."

The retention period for personal information is determined by factors such as account maintenance, service provision, compliance with legal obligations, and dispute resolution.

 

9.Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal information:

・Right to Access / Right to Know: The right to request access to the personal information we hold.

・Right to Delete: The right to request the deletion of your personal information.

・Right to Correct: The right to request the correction of inaccurate information.

・Right to Data Portability: The right to receive a copy of your information or transfer it to an external service.

・Managing Communication Preferences: Unsubscribing from promotional emails.

You may exercise these rights by contacting us via the contact information below or through the Shopify Privacy Portal.

 

10.International Transfers

Your personal information may be transferred to, stored, and processed in countries other than your country of residence (such as locations where Shopify operates).

For transfers from regions such as the European Economic Area (EEA), we respond based on appropriate protection mechanisms, such as Standard Contractual Clauses.

 

11.Changes to this Privacy Policy

The Store may update this Privacy Policy from time to time due to changes in our operational practices or for legal reasons.

When revisions are made, we will post them on this website and update the "Last Updated" date.

【Contact Information】

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise your rights, please contact us below.

Operated by: Fujiya Co., Ltd. Email Address: m-nagira@fujiya-kids.com

Address: 1-12-11 Kirenishi, Hirano-ku, Osaka-shi, Osaka 547-0026, Japan